Porter’s Five Forces Analysis

Porter’s Five Forces is a strategic analysis tool that is most acclaimed among managers making strategic decisions. It determines industry structure and its profitability level. According to M. Porter, the nature of competition, the attractiveness of an industry and the level of competitive …

4Ps of Marketing Mix

The marketing mix represents the tactical or operational part of an organization’s marketing plan. It is also known as the 4Ps and the 7Ps for the services. The 4Ps make up a typical marketing mix and are Price, Place, Product, and Promotion. The 7Ps of …

Marketing Model CCDVTP

CCDVTP is a term which has been brought in vogue by Philip Kotler. It stands for “create, communicate, deliver the value to target market at a profit”. It is being considered as the base of marketing amongst marketing masters. In relation to …

Politicians Fighting Social Media War

I have started to believe that politicians are the modern rulers of the society. Every time you come across any politician you would see bandwagon of their followers and guards around them. Its similar to what kings used to have when Kingdoms and Princely states were …